Roda’s Exam blog 1

  Blog task: Score advert and wider reading 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? advertising agencies  in the 1960s relied less on market research and leaned more toward  creative instinct in planning their campaigns. “Eschewing portrayals  of elitism, authoritarianism, reverence for institutions and other  traditional beliefs, ads attempted to win over consumers with  humour, candour and, above all, irony.” The score advert demonstrates this through its patriarchal depiction of the man as being superior and dominant over the women in the advert while also reinforcing the contemporary beliefs of the time about colonisation and presenting it as a 'manly' and socially accepted portrayal of a man to be hunting and carried around in a foreign land. 2) What representations of women were found in post-war British advertising campaigns? campaigns that very effectively reinforced that idea that a w...

  Gender, identity and advertising: blog tasks 1) What examples does Gauntlett provide of the "decline of tradition"? The  traditional view of a woman as a housewife or low-status worker has been kick-boxed out of the  picture by the feisty, successful 'girl power' icons. Meanwhile the masculine ideals of absolute  toughness, stubborn self-reliance and emotional silence have been shaken by a new emphasis on  men's emotions, need for advice, and the problems of masculinity. 2) How does Gauntlett suggest the media influences the way we construct our own identities? in late modern societies everyone wants to 'live their own life', but this is, at the same time, 'an experimental life'. Since the social world is no longer confident in its traditions, every approach to life, whether seemingly radical or conventional, is somewhat risky and needs to be worked upon - nurtured, considered and maintained, or amended. Because 'inherited recipes for livin...

  Representations of women in advertising March 08, 2024   Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Advertising has increasingly employed images in which the gender and sexual  orientation of the subject(s) are markedly (and purposefully) ambiguous. T here are also a growing number of distinctly homosexual images - and these are far removed from depictions of the camp gay employed as the comic relief elsewhere in mainstream media. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? After 1945, women were stereotyped as being staying at home wives to cook and clean and look after their children an...

  MIGRAIN Assessment 3 - Learner response The final MIGRAIN assessment was a great opportunity to develop our media analysis skills that will be tested in Paper 1 next year.  As ever, the first part of your learner response is to look carefully at your mark, grade and comments from your teacher. If anything doesn't make sense,  ask your teacher  - that's why we're here!  Your learner response is as follows: Create a new blog post called ' MIGRAIN 3 Assessment - Learner response ' and complete the following tasks: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: This is good progress on your last assessment (up 17%). Q1 is excellent very close to top level, just need a little more clarity. EBI: The challenge now is hitting that level across multiple questions as Q2 starts well but then stops. A timing issue perhaps? 2) Read  the mark scheme for this assessment  carefull...