Roda’s Exam blog 1

  Planning 1) In your blogpost, write your  main cover line  (also called the 'main flash') - this is the main cover story that links to your central image. It must be 100% original - all your own words. models name: sumeyra "Off the wall”. “The new muse" FENTY AND FINDING LOVE. 2) Briefly plan the  image  you will need for the cover - model, costume, make-up, lighting etc. At this point, simply describe the image you need to capture. its gonna be close up shot like the first one coverline- 15 looks to jump start your summer barcode/cost-£3.99 date-18Nov 2021 location: Milan palace 3) Write the  cover lines  and any additional text you need for your magazine cover. NEW GUARD, NEW RULES. 4)  Sketch  out your cover on plain A4 paper using your written planning. Take a  photo  of your sketch and upload it to your blogpost.

  Advertising and Marketing index Your Advertising and Marketing index should include the following: 1) Advertising: Introduction to advertising 2) Advertising: the representation of women in advertising 3) Advertising: Gauntlett and masculinity 4) Advertising: Score hair cream CSP 5) Advertising: Introduction to Postcolonialism 6) Advertising: Sephora Black Beauty is Beauty CSP

  Wider reading on Sephora Black Beauty Is Beauty 1) What was Sephora trying to achieve with the campaign? To advance racial equity in the beauty and retail sectors. 2) What scenes from the advert are highlighted as particularly significant in the articles? The scenes that included a beauty parlor, a drag show dressing room, and a Black mother with her daughter. 3) As well as YouTube, what TV channels and networks did the advert appear on? BET, OWN Hulu and HBO Max. 4) Why does the Refinery29 article suggest the advert 'doesn't feel performative'?  No one feels left out. The film has more inclusion in its under-a-minute runtime than two hour features have in their whole film.  5) What is the 15 per cent pledge and why is it significant? Sephora pledges at least 15% of their shelves for Black-owned brands. Sephora is leading through words, actions, and money for Black beauty innovators. Advertising agency feature 1) Why did Sephora approach R/GA to develop the advert?...

  1) Look at the first page. What is colonialism - also known as  cultural imperialism?  From the 16th century onwards, European countries effectively got into a race to see how many undiscovered lands they could conquer first, and by ‘undiscovered’ I mean, ‘countries where the indigenous population didn’t have good enough weapons to fight back’. Countries like France, Spain, the Netherlands, Portugal and Britain. They fought and conquered the native populations, and often fought each other for the rights to those lands, trying to make them more like Western European society. This was how they justified their actions, while all the time stealing their resources  and, in some cases, people to be sold  into slavery. 2) Now look at the second page. What is postcolonialism?  Postcolonialism, like postmodernism, refers less to a time period and more to a critiquing of a...