Roda’s Exam blog 1

1) What are the different magazine genres highlighted on page 2 and how do they link to our magazine CSPs? - General Interest  - Special Interest  - Professional  2) Look at the section on GQ on page 2. How do they suggest that GQ targets its audience? - Top Gear and Driven - Women are both magazines about driving and an interest in cars. Top Gear clearly identifies its male audience by using iconography of the spy and action genres; elements such as James Bond and his iconic car the Aston Martin are included along with CGI explosions and a palette of red, yellow and black that create an intense and dramatic effect to the visual codes. This constructs a stereotypical representation of masculinity. Driven Women, however, takes the stereotypical idea that only men drive fast cars and subverts it slightly. Clearly aimed at women, it uses a stereotypical attractive model dressed in gym gear, leaning on the drivers-side door. 3) What does the factsheet say about GQ cover stars...

  Planning 1) In your blogpost, write your  main cover line  (also called the 'main flash') - this is the main cover story that links to your central image. It must be 100% original - all your own words. models name: sumeyra "Off the wall”. “The new muse" FENTY AND FINDING LOVE. 2) Briefly plan the  image  you will need for the cover - model, costume, make-up, lighting etc. At this point, simply describe the image you need to capture. its gonna be close up shot like the first one coverline- 15 looks to jump start your summer barcode/cost-£3.99 date-18Nov 2021 location: Milan palace 3) Write the  cover lines  and any additional text you need for your magazine cover. NEW GUARD, NEW RULES. 4)  Sketch  out your cover on plain A4 paper using your written planning. Take a  photo  of your sketch and upload it to your blogpost.

  Advertising and Marketing index Your Advertising and Marketing index should include the following: 1) Advertising: Introduction to advertising 2) Advertising: the representation of women in advertising 3) Advertising: Gauntlett and masculinity 4) Advertising: Score hair cream CSP 5) Advertising: Introduction to Postcolonialism 6) Advertising: Sephora Black Beauty is Beauty CSP

  Wider reading on Sephora Black Beauty Is Beauty 1) What was Sephora trying to achieve with the campaign? To advance racial equity in the beauty and retail sectors. 2) What scenes from the advert are highlighted as particularly significant in the articles? The scenes that included a beauty parlor, a drag show dressing room, and a Black mother with her daughter. 3) As well as YouTube, what TV channels and networks did the advert appear on? BET, OWN Hulu and HBO Max. 4) Why does the Refinery29 article suggest the advert 'doesn't feel performative'?  No one feels left out. The film has more inclusion in its under-a-minute runtime than two hour features have in their whole film.  5) What is the 15 per cent pledge and why is it significant? Sephora pledges at least 15% of their shelves for Black-owned brands. Sephora is leading through words, actions, and money for Black beauty innovators. Advertising agency feature 1) Why did Sephora approach R/GA to develop the advert?...

  1) Look at the first page. What is colonialism - also known as  cultural imperialism?  From the 16th century onwards, European countries effectively got into a race to see how many undiscovered lands they could conquer first, and by ‘undiscovered’ I mean, ‘countries where the indigenous population didn’t have good enough weapons to fight back’. Countries like France, Spain, the Netherlands, Portugal and Britain. They fought and conquered the native populations, and often fought each other for the rights to those lands, trying to make them more like Western European society. This was how they justified their actions, while all the time stealing their resources  and, in some cases, people to be sold  into slavery. 2) Now look at the second page. What is postcolonialism?  Postcolonialism, like postmodernism, refers less to a time period and more to a critiquing of a...

  Blog task: Score advert and wider reading 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? advertising agencies  in the 1960s relied less on market research and leaned more toward  creative instinct in planning their campaigns. “Eschewing portrayals  of elitism, authoritarianism, reverence for institutions and other  traditional beliefs, ads attempted to win over consumers with  humour, candour and, above all, irony.” The score advert demonstrates this through its patriarchal depiction of the man as being superior and dominant over the women in the advert while also reinforcing the contemporary beliefs of the time about colonisation and presenting it as a 'manly' and socially accepted portrayal of a man to be hunting and carried around in a foreign land. 2) What representations of women were found in post-war British advertising campaigns? campaigns that very effectively reinforced that idea that a w...