Roda’s Exam blog 1

  Introduction to advertising: blog tasks Create a new blog post called 'Advertising: Introduction to advertising blog tasks'. Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. You may also want to re-watch the Marmite Gene Project advert above. Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. Marmite uses Propp's theory of the character spheres through its representation of marmite as a damsel in distress (2013) that needs to be saved by the heroes who are the marmite rescue team from the neglect of the consumers who are the villains.  2) What persuasive techniques are used by the Marmite advert? Emotional appeal to the saving of marmite, Slogan of 'hate it' or love it'. 3) Focusing specifically on the Media Magazine article, what does John Berg...

1) Introduction to Media: 10 questions 2) Semiotics blog tasks 3) Language: Reading an image - media codes 4) Media consumption audit 5) Reception theory - advert analyses 6) Genre: Factsheets and genre study questions 7) Narrative: Factsheet questions 8) Audience: classification - psychographics presentation notes 9) October assessment learner response 10) Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11) Audience theory 2 - The effects debate - Bandura, Cohen   12) Industries: Ownership and Control 13) Industries: Hesmondhalgh - The Cultural Industries 14) Industries: Public Service Broadcasting 15) Industries: Regulation 16) Representation: Introduction to Representation 17) Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18) January assessment learner response 19) Representation: Feminist theory 20) Representing ourselves: Identity in the online age - MM article & Factsheet 21) Ideology: BBC Question Time analysis and MM articles  ...

  Blog tasks: Ideology Part 1: BBC Question Time analysis Watch this clip from BBC Question Time with Russell Brand and Nigel Farage. The BBC deliberately placed the two against each other and the episode resulted in far more people than usual watching and reacting on social media. 1) What examples of   binary opposition   can you suggest from watching this clip? The binary opposition between conservative and liberal values, Hate and Love for Nigel Farage, Support and neglect 2) What  ideologies  are on display in this clip? Conservative, Liberal, Socialist, Immigration restriction, Social welfare 1) Read the article and summarise it in one sentence. Those in power control ideas, as well as resources while propaganda and the media, using use TV to distract the masses and Can be used to encourage people to act in certain ways and so the media is often overlooked but is  used to manipulate others and those too ignorant. 2) What view of capitalist ideology is ...

  JANUARY ASSESSMENT LEARNER RESPONSE -  February 20, 2024 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Q1 is a strong start (not far from the top level) and Q4 addresses a range of theories. There’s plenty to build on from here. EBI: Industries knowledge is the major weakness here: ownership and control and then public service broadcasting. Learn/ revise this in detail. For Q4, try and develop a deeper and more sophisticated understanding of the theories- this will then allow you to answer the question in a more nuanced way. E.g. Cultivation theory and mean world syndrome. Examples and discussing the theories in a modern context would also help 2) Read  the mark scheme for this assessment carefully . Identify at least one potential point that you missed out on for each question in the assessment. 1) How the combination of elements of media language influence meaning. 2) Con...

  Feminist theory: blog tasks Create a blogpost called 'Feminist theory - blog tasks' and complete the following tasks on your blog: Media Magazine reading - two articles on feminism and theory Read  Playing With The Past: Post-feminism and the Media  ( MM40 , page 64 -  our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. Music video analysis   1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? - Pan Am - Beyoncé  2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? - It could be argued that Pan Am and Beyoncé show sexism as they reinforce the ideas of sexism in the past. For example, they both showcase the 1950s housewife persona where at that time the women would stay home and clean and cook. Also the outfit in Pan Am is sexualised to ...

  Collective identity and representing ourselves: blog tasks Task 1: Media Magazine article Read the Media Magazine article on collective identity:  Self-image and the Media  (MM41 - page 6). Our  Media Magazine archive is here . Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'  “Who are you”: we are either the person we want to be or the person we want to be seen as. - “I think therefore I am”: Out identity used to be fixed and was based on social constructs 2) List  three  brands you are happy to be associated with and explain how they reflect your sense of identity. Apple - the device I use on a daily basis which has everything I need is from Apple. - Nike - shoes I own and wear are from Nike. Addidas ~ wear their school bags. 3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean? "Style ove...

  Everyday Sexism 1) Why did Laura Bates start the Everyday Sexism project? During one week Laura was sexually harassed three times. This had triggered questions and feelings ,so she asked many women  on whether they had endured the same experiences as her and they had all agreed that this was something 'normal' that had happened on a daily, weekly ,monthly basis. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? Post feminism is for young women who are thought to benefit from the women's movement through expanded access to employment and education and new family arrangements but at the same time do not push for further political change and the everyday sexism project presents to the world the challenges women face everyday. 3) Why was new technology essential to the success of the Everyday Sexism project? Women are able to share stories about the things they have experienced whilst staying ...