collective identity and representing ourselves

 Collective identity and representing ourselves: blog tasks

Task 1: Media Magazine article

Read the Media Magazine article on collective identity: Self-image and the Media (MM41 - page 6). Our Media Magazine archive is here.

Complete the following tasks on your blog:

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'

 “Who are you”: we are either the person we want to be or the person we want to be seen as.

- “I think therefore I am”: Out identity used to be fixed and was based on social constructs

2) List three brands you are happy to be associated with and explain how they reflect your sense of identity.

Apple - the device I use on a daily basis which has everything I need is from Apple.

- Nike - shoes I own and wear are from Nike.

Addidas ~ wear their school bags.

3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?

"Style over substance" means that something prioritizes its appearance or presentation more than its actual content or substance. It suggests that the focus is on looking good or impressive rather than delivering meaningful or substantial content. It's like when something looks great on the surface but lacks depth or substance when you dig deeper.

4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more

According to Baudrillard, 'media saturation' refers to the overwhelming presence and influence of media in our daily lives. He argues that the media has become so pervasive and all-encompassing that it shapes our perception of reality, blurring the line between what is real and what is simulated. Baudrillard suggests that we live in a hyperreal world where media representations have taken precedence over actual experiences, leading to a loss of authenticity and a reliance on simulated versions of reality. In other words, it's like being constantly bombarded with media messages to the point where it becomes difficult to distinguish between what is real and what is mediated.

5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?

I think Social media can definitely shape how we present ourselves to others. Personally, I try to be authentic on social media and show who I really am. But I have to admit, there have been times when I've thought about how a picture or post might be perceived by others. So, yeah, I've definitely added or removed things based on what they say about me. It's all about finding that balance between expressing ourselves and being mindful of how we come across.

6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy? 

While it can be convenient to have personalized product recommendations, it's important to consider the trade-off between convenience and privacy. Some people may feel that it's an invasion of privacy for companies to use their personal data for targeted advertising. It's important for individuals to be aware of how their data is being used and have control over their privacy settings.


Task 2: Media Magazine cartoon

Now read the cartoon in MM62 (p36) that summarises David Gauntlett’s theories of identity. Write five simple bullet points summarising what you have learned from the cartoon about Gauntlett's theories of identity.

1)creativity 

2)representations of identity 

3)diverse

4)actively process 

5)entertainment value

Task 3: Representation & Identity: Factsheet blog task

Finally, use our brilliant Media Factsheet archive on the M: drive Media Shared (M:\Resources\A Level\Media Factsheets) to find Media Factsheet #72 on Collective Identity. The Factsheet archive is available online here - you'll need your Greenford Google login to access. Read the whole of Factsheet and answer the following questions to complete our introductory work on collective identity:

1) What is collective identity? Write your own definition in as close to 50 words as possible.

Collective identity refers to a shared sense of belonging and identification among a group of people. It's when individuals come together and identify themselves as part of a larger community or group, based on shared characteristics, values, or experiences. It's like a bond that connects us all.

2) Complete the task on the factsheet (page 1) - write a list of as many things as you can think of that represent Britain. What do they have in common? Have you represented the whole of Britain or just one aspect/viewpoint?

Some  common elements that come to mind are the Union Jack flag, red double-decker buses, Big Ben, the Queen, afternoon tea, fish and chips, iconic landmarks like Stonehenge, the Beatles, Shakespeare, the Royal Family, and the British sense of humor. These elements often symbolize British culture, history, and traditions. However, it's important to note that this list represents certain aspects and viewpoints of Britain and may not encompass the entirety of the country's diversity and complexity.

3) How does James May's Top Toys offer a nostalgic representation of Britain?

 It's a fantastic show that definitely taps into nostalgia and offers a nostalgic representation of Britain. James May takes us on a journey down memory lane, showcasing classic toys that many of us grew up with. These toys evoke a sense of nostalgia and remind us of our childhoods, connecting us to a shared experience. They represent a time when things were simpler and bring back fond memories of playtime and imagination. It's like a trip back in time, celebrating the toys that have shaped generations of British children.

4) How has new technology changed collective identity?

New technology has had a significant impact on collective identity. It has provided platforms for people to connect and engage with others who share similar interests, beliefs, or identities, regardless of physical distance. Social media, for example, has allowed individuals to form communities and express their identities online. It has also given a voice to marginalized groups and facilitated the sharing of diverse perspectives. However, it's important to note that technology can also contribute to the fragmentation of collective identity, as people can create echo chambers and filter bubbles that reinforce their existing beliefs and isolate them from differing viewpoints. It's a complex and evolving landscape, but overall, technology has both broadened and challenged our understanding of collective identity.

5) What phrase does David Gauntlett (2008) use to describe this new focus on identity?

David Gauntlett (2008) uses the phrase "identity in the age of social media" to describe this new focus on identity. He highlights how social media platforms have become significant spaces for individuals to construct and express their identities in the digital age. It's an interesting concept that captures the impact of technology on our sense of self and collective identity.

6) How does the Shaun of the Dead Facebook group provide an example of Henry Jenkins' theory of interpretive communities online?

The Shaun of the Dead Facebook group is a great example of Henry Jenkins' theory of interpretive communities online. In this group, fans of the movie Shaun of the Dead come together to discuss, analyze, and interpret various aspects of the film. They share their thoughts, theories, and engage in conversations about the movie's themes, characters, and references. This online community acts as an interpretive community, where members collectively make sense of the movie and create a shared understanding. It's a space where fans can connect, bond, and deepen their appreciation for the film.