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Showing posts from September, 2024

Taylor Swift: Language and Representations blog tasks

Narrative Go to our Media Magazine archive (issue MM79) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  Taylor Swift is re-recording her earlier albums as a way to regain control over her music. When she originally recorded those albums, she was signed with a record label that owned the master recordings. By re-recording them now, she can own and control the new versions, allowing her to have more say in how her music is used and distributed. 2) Why did Taylor Swift choose to make the short film 'All Too Well'?  Taylor Swift chose to make the short film 'All Too Well' to provide a visual representation of the emotions and story behind the song. The film serves as a way to deepen the connection with her audience and enhance the narrative of the song through visual storytelling. 3) What other examples are provided in the article of Taylor Swi...

Influencers and celebrity culture: blog tasks

1) Media Magazine reading  1) YouTube has opened up opportunities for individuals to showcase their creativity and ideas to a global audience. This has led to a more diverse range of content being produced, challenging traditional media structures and allowing for a more inclusive and varied representation of voices and perspectives.  2) When it comes to cultural imperialism or 'Americanisation,' YouTube and social media can sometimes perpetuate dominant Western cultural norms and values, potentially overshadowing local cultures and identities. The dominance of American content and values in these platforms can influence global audiences and shape cultural preferences. 3) Influencers often play a role in reinforcing capitalist ideologies by promoting consumerism, materialism, and brand endorsements. They contribute to the commodification of everyday life, encouraging followers to engage in consumption practices and aspire to certain lifestyles promoted by brands. 4) YouTube an...

Clay Shirky: End of audience blog tasks

Media Magazine reading 1) Bill Thompson highlights several positive developments due to the internet, including increased access to information, communication across borders, opportunities for education and learning, and the ability for individuals to express themselves and participate in online communities. 2) Some negatives or dangers linked to the development of the internet include issues like online privacy concerns, cyberbullying, misinformation and fake news, cyber attacks, addiction to technology, and the spread of harmful content like hate speech or extremist ideologies. 3) 'Open technology' refers to technology that is transparent, accessible, and open for anyone to use, modify, and distribute. The idea behind 'open technology' is to promote collaboration, innovation, and inclusivity in the technological landscape. I agree with the concept of 'open technology' as it fosters creativity, knowledge sharing, and community-driven development. 4) Bill Thomps...