Narrative
Go to our Media Magazine archive (issue MM79) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:
1) Why is Taylor Swift re-recording her earlier albums?
Taylor Swift is re-recording her earlier albums as a way to regain control over her music. When she originally recorded those albums, she was signed with a record label that owned the master recordings. By re-recording them now, she can own and control the new versions, allowing her to have more say in how her music is used and distributed.
2) Why did Taylor Swift choose to make the short film 'All Too Well'?
Taylor Swift chose to make the short film 'All Too Well' to provide a visual representation of the emotions and story behind the song. The film serves as a way to deepen the connection with her audience and enhance the narrative of the song through visual storytelling.
3) What other examples are provided in the article of Taylor Swift using media to construct her own image?
In various instances, Taylor Swift has used media to construct her own image. For example, she has been known to use social media platforms like Instagram and Twitter to directly communicate with her fans, share personal insights, and promote her work. Additionally, through her music videos, interviews, and public appearances, she strategically presents herself in a way that aligns with her desired image and brand.
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Taylor Swift textual analysis
Work through the following tasks to complete your textual analysis of Taylor Swift's website and social media.
1) Go to Taylor Swift's website. What do you notice about the media language choices - text, font, images, page design, links?
The websites use a combination of text, font styles, images, page layouts, and links to create a cohesive and engaging user experience. Text choices can convey tone and personality, font styles can reflect the brand's identity, images play a significant role in visual storytelling, page design influences navigation and aesthetics, and links help users navigate through the website efficiently. These elements work together to establish a strong visual and textual presence that represents the artist or brand effectively.
2) Now visit her Eras tour microsite. What do you notice about the construction of this site in terms of images and website conventions?
Sites like hers are full of stunning images that showcase different eras of the artist. They tend to follow standard website conventions with easy navigation and interactive elements. The use of captivating images helps to immerse fans in the experience and get them excited about the tour.
3) Visit Taylor Swift's Twitter feed. Analyse her use of tweets/posts - are they promoting her music, her tour, or something else? Can you find any that are socially or politically oriented?
she often shares updates about her music, upcoming tours, and sometimes personal insights. Taylor Swift occasionally uses her platform to address social issues, but she tends to keep her political views more private.
4) Look at Taylor Swift's Instagram account. What do you notice about the selection and construction of images, reels and posts?
Her posts feature a mix of carefully curated images, reels, and posts that showcase her music, tours, and personal life. She has a great eye for visuals and often shares engaging content that resonates with her fans.
5) Research Taylor Swift across any other social media accounts - e.g. Facebook. Do you notice any differences in how she represents herself on different platforms? Comment on text, images or tone/content.
She tends to maintain a consistent brand image across different social media platforms. She often shares a mix of text, images, and videos to engage with her fans, showcasing her music, tours, and personal moments.
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