Structure
Who you are working with: kenian
The psychographic group you are researching:
Resigned
Introduce your example couple that represents your group:
1) Make up their names:
Introduce your example couple that represents your group:
1) Make up their names:
Richard and Margaret.
2) Where do they work/study?
Richard: use to be a manager but retired.
2) Where do they work/study?
Richard: use to be a manager but retired.
Margaret: traditional housewife.
3) What do they do in their spare time?
Richard:plays golf and watches TV
Margaret: cooks,cleans and bakes.
Now suggest their media consumption:
Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet?
Daily mail, Daily Express.
Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
Film4
BBC
ITV1
Online: What technology do they own? What websites do they visit (if any)? What social media do they use?
Online: What technology do they own? What websites do they visit (if any)? What social media do they use?
Radios, computers and Facebook.
Task 2
I think the psychographic group that would best fit my lifestyle is the explorer. This is because I like to explore new things while I still can as it is amazing and quite enjoyable and interesting to try new things and experience different things to see where it takes you to in life.
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