Audience classification blog tasks

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 Structure


Who you are working with: kenian 

The psychographic group you are researching:
Resigned

Introduce your example couple that represents your group:

1) Make up their names:
Richard and Margaret.

2) Where do they work/study?
 Richard: use to be a manager but retired.
Margaret: traditional housewife.

3) What do they do in their spare time?
Richard:plays golf and watches TV
Margaret: cooks,cleans and bakes.



Now suggest their media consumption:

Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet?

Daily mail, Daily Express.

Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?

Film4 
BBC
ITV1

Online: What technology do they own? What websites do they visit (if any)? What social media do they use?

Radios, computers and Facebook.


Task 2

I think the psychographic group that would best fit my lifestyle is the explorer. This is because I like to explore new things while I still can as it is amazing and quite enjoyable and interesting to try new things and experience different things to see where it takes you to in life.

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