OSP assessment: Learner response

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 1) Type up your feedback in full.

WWW - Ql is a solid response to the unseen text and

Q2 shows you have clearly revised the CSPs for this topic. The challenge now is developing our exam technique for the 25-mark essays - in particular question focus.


 

EBI - Q2 was on Hesmondhalgh but you don't focus on this at all. The hey idea is in the question: is the media dominated by a narrow range of values and ideologies ? You need to ruthlessly focus on the key idea in order to reach the top level.




2) Read the whole mark scheme for this assessment carefully. Identify three specific aspects from Figure 1 (the Google Home advert) that you could have mentioned in your answer (e.g. selection of image, framing and focus, colour, text etc.)
 
Good analysis of the product that engages with aspects of reception theory and how it relates to the CSP

• Analysis of the set product is reasonable and straightforward, and informed by a
sound knowledge and understanding of reception theory

• Good judgements and conclusions that are supported by satisfactory analysis.



3) Now use the mark scheme to identify three potential points that you could have made in your essay for Question 2 (Hesmondhalgh - validity of theory/narrow range of values and ideologies).

• The relationship of recent technological change and media production, distribution and circulation.

• How media industries target audiences through the content and appeal of media products and through the ways in which they are marketed, distributed and circulated.
Representations

• The way values and ideologies are constructed through the representations in the products.

4) Use your exam response, the mark scheme and any other resources you wish to use to write a detailed essay plan for Question 2. Make sure you are planning at least three well-developed paragraphs in addition to an introduction and conclusion.

Paragraph 1: 

- Taylor swift + hegemonic values and ideologies of mainstream media

- despite championing women in the music industry e.g. tortured poets society marketing advertises Swift's appearance

- women as a spectacle, Van Zoonen

- supports Hesmondhalgh's idea

Paragraph 2: 

- Voice's failure due to the poor construction of their website and social media presence despite opportunities afforded to them

- Not the powerful voice for black ppl in British media it should be

- Goes against Hesmondhalgh's idea - failure due to low quality not due to narrow beliefs.

Paragraph 3: 

- Swift's website reinforces dominant capitalist ideologies in the way everything is used to maximise profits.

- Contains plenty of opportunities for Swifties to spend money on merch or tour tickets.

- Microsite dedicated to her tour to get audiences exited and more likely to spend money

- Supports Hesmondhalgh's ideas regarding a narrow range of values and ideologies and his argument around commodification and the demand for profit in the cultural industries

- grossed more than $2bn and may bring in  over $4bn when other revenue streams are included, she is big business and ultimately exploits her fans for cash just as Hesmondhalgh accuses the major conglomerates and tech companies of doing



5) Finally, identify three key areas you plan to revise from the OSP unit before the January mock exams (e.g. CSP elements or media theories) having looked at your feedback from this assessment.

To focus on the question and answer it very well instead of going off topic.
Hesmondhalgh

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