Audience classification blog tasks
Structure Who you are working with: kenian The psychographic group you are researching: Resigned Introduce your example couple that represents your group: 1) Make up their names: Richard and Margaret. 2) Where do they work/study? Richard: use to be a manager but retired. Margaret: traditional housewife. 3) What do they do in their spare time? Richard:plays golf and watches TV Margaret: cooks,cleans and bakes. Now suggest their media consumption: Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet? Daily mail, Daily Express. Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films? Film4 BBC ITV1 Online: What technology do they own? What websites do they visit (if any)? What social media do they use? Radios, computers and Facebook. Task 2 I think the psychographic group that would best fit my lifestyle is the explorer. This is because I like to explore ...