Blog task: Score advert and wider reading 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? advertising agencies in the 1960s relied less on market research and leaned more toward creative instinct in planning their campaigns. “Eschewing portrayals of elitism, authoritarianism, reverence for institutions and other traditional beliefs, ads attempted to win over consumers with humour, candour and, above all, irony.” The score advert demonstrates this through its patriarchal depiction of the man as being superior and dominant over the women in the advert while also reinforcing the contemporary beliefs of the time about colonisation and presenting it as a 'manly' and socially accepted portrayal of a man to be hunting and carried around in a foreign land. 2) What representations of women were found in post-war British advertising campaigns? campaigns that very effectively reinforced that idea that a w...
Comments
Post a Comment