final index

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collective identity and representing ourselves

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  Collective identity and representing ourselves: blog tasks Task 1: Media Magazine article Read the Media Magazine article on collective identity:  Self-image and the Media  (MM41 - page 6). Our  Media Magazine archive is here . Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'  “Who are you”: we are either the person we want to be or the person we want to be seen as. - “I think therefore I am”: Out identity used to be fixed and was based on social constructs 2) List  three  brands you are happy to be associated with and explain how they reflect your sense of identity. Apple - the device I use on a daily basis which has everything I need is from Apple. - Nike - shoes I own and wear are from Nike. Addidas ~ wear their school bags. 3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean? "Style ove...
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final index JAN

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1) Introduction to Media: 10 questions 2) Semiotics blog tasks 3) Language: Reading an image - media codes 4) Media consumption audit 5) Reception theory - advert analyses 6) Genre: Factsheets and genre study questions 7) Narrative: Factsheet questions 8) Audience: classification - psychographics presentation notes 9) October assessment learner response 10) Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11) Audience theory 2 - The effects debate - Bandura, Cohen   12) Industries: Ownership and Control 13) Industries: Hesmondhalgh - The Cultural Industries 14) Industries: Public Service Broadcasting 15) Industries: Regulation 16) Representation: Introduction to Representation 17) Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18) January assessment learner response 19) Representation: Feminist theory 20) Representing ourselves: Identity in the online age - MM article & Factsheet 21) Ideology: BBC Question Time analysis and MM articles  ...
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Blog task: Score advert and wider reading

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  Blog task: Score advert and wider reading 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? advertising agencies  in the 1960s relied less on market research and leaned more toward  creative instinct in planning their campaigns. “Eschewing portrayals  of elitism, authoritarianism, reverence for institutions and other  traditional beliefs, ads attempted to win over consumers with  humour, candour and, above all, irony.” The score advert demonstrates this through its patriarchal depiction of the man as being superior and dominant over the women in the advert while also reinforcing the contemporary beliefs of the time about colonisation and presenting it as a 'manly' and socially accepted portrayal of a man to be hunting and carried around in a foreign land. 2) What representations of women were found in post-war British advertising campaigns? campaigns that very effectively reinforced that idea that a w...
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